are well known examples of the power of persuasion that have movies in the consumption habits of us all. Old movies in which there was no intention or by the directors or actors to provoke any reaction to the viewer, no changes in their behavior
In the 1934 film "It Happened One Night" by Frank Capra was enough for Clark Gable to take off his shirt and that the public perceives that it did not vest for millions of Americans stop using it, until the 1951 film "A Train Named Desire ", the fashionable again to Marlon Brando.
Jean Fontaine in the film Rebecca (1940), she was dressed in a cardigan for much of the film, the film's success led to the end that was fashionable garment and should become a symbol between upper classes, but actually had a peasant background.
In "Rebel Without a Cause" production (1955), James Dean popularized the jacket, a garment designed for the camps but suitable for many young people become the quintessential garment as a symbol of rebellion.
In 1970 the television series "McCloud" fashion also put a nappa jacket its star Dennis Weaver barely took off, do not forget that series was issued in Spain in the late 70's, this piece is now called in Spain McCloud and was the cover of fashion for several seasons.
Given these evidence, and taking into account that advertising, new media needed where displayed, find much in the television series and in movies a perfect place, this time with the aim sought to increase sales of the products, or increase brand awareness. Today in almost all movies that are currently displayed in the film and television, have some kind of product placement or product placement or brand in a visible place in these works.
Examples of product placement are numerous. The website has a section called www.branchanel.com brandcameo, where a list of all the American productions since 2001 with the brands advertised on each of them. The list of firms that announce increases year to year, that have arisen from agencies specializing in product placement, to which, I get the scripts by the producers before filming and they choose the best way for advertisers to appear on them.
advocates say such advertising contributes to the realism of the film and on the other side to finance the same, but the truth is that it is a surreptitious advertising, which violates the right to decide whether or not , to receive such commercial messages, without first being warned.
Europe has a policy in this regard, it is enough that these marks appear in the credits to fulfill the law, but nothing served if American productions are continually abusing constants massive covert commercial messages.
What began as an atypical in many blockbuster movies, it was becoming a substantial part of its budget to reach the ends of failing to distinguish some of them, if we are watching a movie with ads or ads with a film as we see in some examples that I discuss below.
In the 1934 film "It Happened One Night" by Frank Capra was enough for Clark Gable to take off his shirt and that the public perceives that it did not vest for millions of Americans stop using it, until the 1951 film "A Train Named Desire ", the fashionable again to Marlon Brando.
Jean Fontaine in the film Rebecca (1940), she was dressed in a cardigan for much of the film, the film's success led to the end that was fashionable garment and should become a symbol between upper classes, but actually had a peasant background.
In "Rebel Without a Cause" production (1955), James Dean popularized the jacket, a garment designed for the camps but suitable for many young people become the quintessential garment as a symbol of rebellion.
In 1970 the television series "McCloud" fashion also put a nappa jacket its star Dennis Weaver barely took off, do not forget that series was issued in Spain in the late 70's, this piece is now called in Spain McCloud and was the cover of fashion for several seasons.
Given these evidence, and taking into account that advertising, new media needed where displayed, find much in the television series and in movies a perfect place, this time with the aim sought to increase sales of the products, or increase brand awareness. Today in almost all movies that are currently displayed in the film and television, have some kind of product placement or product placement or brand in a visible place in these works.
Examples of product placement are numerous. The website has a section called www.branchanel.com brandcameo, where a list of all the American productions since 2001 with the brands advertised on each of them. The list of firms that announce increases year to year, that have arisen from agencies specializing in product placement, to which, I get the scripts by the producers before filming and they choose the best way for advertisers to appear on them.
advocates say such advertising contributes to the realism of the film and on the other side to finance the same, but the truth is that it is a surreptitious advertising, which violates the right to decide whether or not , to receive such commercial messages, without first being warned.
Europe has a policy in this regard, it is enough that these marks appear in the credits to fulfill the law, but nothing served if American productions are continually abusing constants massive covert commercial messages.
What began as an atypical in many blockbuster movies, it was becoming a substantial part of its budget to reach the ends of failing to distinguish some of them, if we are watching a movie with ads or ads with a film as we see in some examples that I discuss below.
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