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Lustre Creme Shampoo, almost more stars than the sky

you imagine that a campaign could have Julia Roberts, Nicole Kidman, Renée Zellweger, Angelina Jolie, Cameron Diaz, Jodie Foster, Charlize Theron, Jennifer Aniston ... impossible today is not it, since the mid-40's and for 50, a Colgate-Palmolive Company, could almost be attributed the famous words of Louis B. Mayer president of Metro-Golden-Mayer "more stars in the sky" and so on advertising of Lustre Creme Shampoo your shampoo for several years, hired the most fantastic and glamorous movie star cast that any campaign has been gathering in the history of advertising.

Colgate Palmolive Company shampoo developed and presented to the market on March 8, 1945. With the extraordinary promotional campaign quickly became very popular. Almost all the largest, were actors at some point. Elizabeth Taylor, Jane Wyman, Betty Hutton, Doris Day, Loretta Young, Esther Williams, Barbara Stanwyck, Virginia Mayo, Natalie Wood, Joan Collins, Joan Crawford, Ava Gardner, Anne Baxter, Rita Hayworth, Grace Kelly, Debbie Reynolds, Maureen O'Hara, Jane Russell, June Allyson, Deborah Kerr, Marilyn Monroe, Cyd Charisse, and so on to complete a long list of more than forty names.

The campaign was based primarily on promoting the latest movie actress, offering free tickets at the cinema, along with the idea of \u200b\u200bsharing the secret her hair. It was the heyday of the big studios, the actors practically belonged to the study were paid, and its promotional obligations had to do these jobs.

Bette Davis

Betty Hutton

Deborah Kerr

Elizabeth Taylor

Esther Williams

June Allyson

Loretta Young

Lustre-Creme was labeled Hollywood's favorite and noted that "4 out of 5 stars in Hollywood use it" although its price was adjusted so that the middle-class woman could buy.

By contract the stars could not appear with her hair wet, in these cases was used on models throughout the late 50's when they started the TV spot, featuring the actresses Sandra Dee and Shirley Jones.

Dona Reed

Jane Powell

Rita Hayworth

Cyd Charise

Grace Kelly

Maureen O'Hara

Lana Turner

Marilyn Monroe

shampoo composition was perfect for the hairstyles of the era, served pear lanolin keep hair shiny and wet, but with time new products, dyes and fashion left in oblivion the famous shampoo and in 2004 was discontinued.

is unthinkable to imagine today such a campaign, no money to pay, and for some there is no "stars" like then ...

Sources:
www.ehow.com
Encyclopedia of hair: a cultural history of Victoria Sherrow
Photo:
Duke University Digital Collections Public Domain
getglamorous.blogspot.com