all know that the goal of a television series, has the theme you have is fun to have a good time, if we learn from it because we recreate an exciting time as competition in the advertising world in the early 60's much better, but sometimes the reality is quite different to how we tell it.
In the first chapter of the first season of my admired and award-winning TV series Mad Men entitled "Smoke blind your eyes," we can see how the advertising agency on Madison Avenue Cooper Starling has to create a new advertising campaign for its main customer, the cigarette brand Lucky Strike.
creative director Don Draper, at the last moment, when all seemed lost in the final meeting with owners of the mark, which would be able to invent a new slogan, "Lucky Strike It's toasted."
Video of the scene can not be inserted but can be seen from here.
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| in 1938 Spencer Tracy smoking his Lucky Strike |
admit that when I saw the series I realized the mistake, was the first chapter does not know if it was a series of fiction or whether Otherwise everything was the fruit of imagination of their good writers but the fact is that the whole argument seemed quite credible. The series begins in 1959 in the midst of the golden age of advertising agencies of New York, and a chapter in which there is a real brand and a slogan we all know, but reviewing the blog, I noticed I had a picture of the year 1925 where they were building a billboard on the beach in Altantic City and just had a "Lucky Strike It's toasted" the series we had misrepresented the reality in many years and curiosity made me investigate the real author of that famous phrase ...
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| Lucky Strike It's Toast, Atlantic City 1925 |
The reality is that the slogan was born in 1917 and remained the slogan of Lucky Srtrike until it was changed in 1948 for "Lucky Strike Means Fine Tobacco", although "It's toasted" followed in its trademark logo.
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| Marlene Dietrich with his Lucky Strike |
Srik Lucky name, cigarette brand American Tobacco Company Company comes from the era of the gold rush, when miners found gold exclaimed "Lucky Strike" (lucky), as that was the company. One night the factory was burned to affect all installations. But the snuff was in a store of iron and not burn, only toasted. That snuff had to use it in some way and used it to sell it as snuff roasted, luck smiled on its wide acceptance.
The true origin of the slogan has it George Washington Hill, manager of the company in 1925, in an interview published in Time magazine, December 1938.
S. Percival Hill (father of George) was eager to create a slogan for the brand, and one day coming to the factory to meet him, I felt a delicious aroma as it passes through machines, roasting of snuff. I told my father: "It seems we're cooking, cooks are snuff", and my father replied: "That does not mean anything, snuff concina not mean anything, it makes no sense." At that time a fellow Brown Gerson my father entered the room and asked, "Gerson, Is there something appealing to you when it is heated? and Brown replied: "The toast in the morning" And my father replied: "That's toast," and thus was born the famous phrase of the mark.
Sources: wikipedia
- Lucky Strike , December 5, 1938 Time Magazine
Photo:
Duke University Libraries , clothe98 , amc
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